The full decision-intelligence library

From dashboards leaders trust to optimisation that makes the call — not just charts, but the answer to “so what do we do?” wired into the decision.

techniques

disciplines

capabilities

the whole spectrum

descriptive → prescriptive · not just the fashionable end

28 descriptive36 predictive22 prescriptive

/ browse

The 5 capabilities, in depth

Pick a capability — its plain-English job, the questions it answers, and the full toolbox scroll alongside.

the colour is the tierdescriptivepredictiveprescriptive

See

what's actually happening

18techniques · 2 disciplines

8 descriptive6 predictive4 prescriptive

Give every leader one trusted, self-serve view of the numbers that matter — the same metric meaning the same thing everywhere, so the meeting argues about the decision, not the definition.

answers questions like

→“Are we all looking at the same numbers — or five versions of “revenue”?”
→“Can a manager answer their own question without waiting on a report?”
→“Which handful of KPIs actually move the outcome we care about?”

the toolbox — 18 techniques, descriptive to prescriptive

Reporting & BI

8 techniques

Executive dashboards (Power BI)TableauLookerPaginated / operational reportsSelf-serve explorationEmbedded analyticsNatural-language Q&A (Copilot / Ask Data)Predictive KPIs on the dashboard

Metrics layer

10 techniques

KPI / metric catalogueDriver trees (KPI decomposition)Cohort analysisFunnel analysisSemantic layer (dbt metrics)LookMLCubeCertified / governed metricsSingle source of truth (one metric definition, everywhere)Headless BI / metrics API

/ the point

Dashboards inform. Decisions pay

A chart nobody acts on is waste; we wire insight to the optimised next-best action inside the tools your teams already use — so analysis ends in a decision, not another meeting.

Back to the service

the predictive models with Data Science & ML · the data foundation with AI Data Infrastructure · closing the loop with Agentic AI